Original Kewl (Ricardo Alvarado) is a multidisciplinary artist, writer, and brand hailing from Chicago's Southwest side.
His upbringing in the Back of the Yards neighborhood serves as a constant source of inspiration, shaping his "rough-around-the-edges, graffiti stylized" artwork and brutally honest poetry.

His signature style and character, CROWNY, embody his love for pop culture and serve as a reminder to embrace fun and imagination. As the founder and active president of
Los Desvelados (DSVLDS), a Southside Collective of creatives, Kewl has fostered a brotherhood dedicated to keeping the Southside's vibrant nightlife and subculture alive. Through nostalgic events like 1-800-OUT-HERE and ZODIAC BRUNCH, DSVLDS has created a community and monthly mainstays for partygoers.

In 2018, Kewl turned to writing as a new form of expression, channeling his thoughts and emotions into graffiti-tagged verses and reflections. His raw and transparent poetry resonated with audiences, leading to the creation of KewlySays, a platform for sharing his work and connecting with others.